2026
Concept & Strategy Development
Arts District Athens was my latest university project, developed as a full branding system for an imaginery contemporary arts district. Working around the topic of such a complex and layered city was definitely a challenge, but a very insightful project.
Because, what makes Athens an forever-evolving city, even through constant social and political changes, is the ability to manage and adapt, yet keep its identity, tradition and values. My main goal was to find that intersection of the traditional and contemporary side of the Greek capital - by rooting my design in the complexity and diversity of its districts, influenced by historical references to the Ancient Greece, and Athens’ traditional nature motives. The design is built on the city’s various recognisable elements, all based on organic shapes, representing the fluidity, co-existance and movement of its identity.
Elle Magazine Croatia ‘22 March Issue
2022
Fashion Photography
Editorial
I worked on the Spring edition of Elle Croatia and ended up covering the Ex-Yugoslav maximalism sphere - a very rich time in the Balkans history. Not necessarily economically, but rather socially and expressively. The idea was to present nostalgia for known spaces, feelings and patterns of that time through colourful palettes, prints and interiors in a high fashion way.
Having the opportunity to shoot an editorial for a magazine like Elle was one of my biggest accomplishements as a junior photographer at the time. Its still one of my biggest prides and joys because it happened right after I finished highschool.
2025
This project was inspired and based on Stephan Vanfleteren’s exhibition ‘Transcripts of a Sea’ , and was one of my favourites this year. It was a brochure (re)design project, based on an on going exhibition at the time.
I approached the leaflet through layering both Vanfleteren’s and old master’s works, played with contemporary colour palettes, and added back the human touch through handwritten typography. I was exploring the mixed media through scanning, scribbling, and experimenting outside source affects on the design such as: markers, wax, oils and sprays. All of it to showcase how I see and describe the sea - as something layered, raw, expressive and tactile.
2026
Photography
Shine is an imaginery cosmetics brand for which I made a campaign that follows the idea of authenticity and unleashing your inner confidence. The point was to showcase that confidence isn’t brought out because of makeup but the attitude the main character unleashed which let her SHINE. The campaign was conceptualised, directed and filmed by me in Zagreb, Croatia during April 2026.
2026
Logo Development
Packaging Design
This project was of big importance to me, because it’s based on my Croatian cultural heritage of Slavonia region. More specifically, the whole thing being based on Kirbaj (a traditional village feast), made elements like horses, stars and the skirt appropriate, logical and descriptive instead of decorative.
From the horse placements and skirt above, which creates a carousel illusion across the can, referencing the kolo movement; to the colour palette and flavours being based off of traditional Slavonian horses and their traits. Each element was mindfully placed and choosen with a purpose that represented such a big part of my childhood memory, pride and identity as a Croat.
75th Dubrovnik Summer Games
Event Photography
Press
Jul 2024
VHF / Music Events
/ Korčula Unknown
Jun 2024
/ PLANET renaissance
Aug 2024
Rhythm
Contemporary dance
Portrait
Movement
2022
Above All
Creative direction
Portrait
2022
Back To The Future
Creative Direction
Portrait Photography
2021
Social media projects
Modro Specialty Coffee
Social media managing
Visual branding
2026
Bershka Croatia
Content Creation
Collaboration
2026
Ladria Cosmetics
Content creation
Collaboration
2025
Caffe bar 505
Product photography
Social Media content
2024
and finally...